The family-owned and -operated business’ most unique trait is its “patent-pending … technology, incorporating a blend of plant-based ingredients to create a silky texture for creams and serums,” said Briggs, who is vice president of marketing and operations.Īyr consists of 12 items with a focus on facial care. Coverant will retail for $18.įounded by Kirsten Thomas in a quest to create a product that would work for her sensitive skin, Ayr is run by her daughter, Fiona Briggs, with self-taught Thomas in the lab overseeing batch production.
Cosmoprof color lines skin#
The product also can help women who suffer from acanthosis nigricans - a skin condition that causes dark discoloration in body folds and creases, typically affecting armpits. “Multicultural women or women with darker hair are more likely to have this problem,” Bains said. Coverant targets a range of underarm discoloration issues from dark spots and large pores to darkening. “It’s an unfortunate phenomenon when there are annoying little dark hairs trying to peek out of your cleanly shaven follicles,” said Sati Bains, who founded the company with her sister, Sharan Bains.
Cosmoprof color lines free#
It’s also vegan, free of aluminum or parabens, and features a natural fragrance. Available in three shades - light, medium and dark - Coverant is formulated to suit any skin tone and is transfer-resistant, water-resistant and sweatproof. The patent-pending product is designed for multicultural women who tend to suffer from “dark underarm syndrome,” which company officials said can make women very self-conscious. Coverant is the industry’s first nontoxic deodorant and full-coverage concealer by Joban Beauty. The newest player in deodorant offers a category-changing twist. The following is a roundup of some of the most interesting products on the show floor that reflected the latest trends, as well as some brands that were just pure fun.
Naturally, several of the trends identified by Beautystreams were seen in items presented by exhibitors at this year’s Cosmoprof. “It’s going to be a matter of their efficacy and whether they perform to the consumer’s expectations as to whether they will succeed.” All channels are getting into this segment in response to consumer demand, she said. Marcia Gaynor, a beauty retail executive strategist and former Walgreens beauty executive, said natural ingredients and ingredient transparency were hot topics on the floor, especially in regard to skin and body care, as well as some color lines.
If eco-living is the price of entry for brands today, holistic innovations across multiple touchpoints will be the key differentiators.”
“From zero-waste practices to ethical ingredients to sourcing and clean formulations, brands know that consumers are seeking to live ever more mindfully, while still delighting in the user experience.
Cosmoprof color lines driver#
“Beauty with a conscience is a key driver for innovation today,” said Lan Vu, co-founder and CEO of the Paris-based trend forecasting agency Beautystreams. The 17th annual installment of Cosmoprof North America, held in late July at the Mandalay Bay Convention Center in Las Vegas, gave more than 40,000 attendees and 1,400 exhibitors from 43 countries a taste of just how important these trends are to the current beauty marketplace, and how professionals are viewing future prospects. Three trends - going zero waste, smart adaptogens and vegan products - are shaping the beauty category across channels, and retailers looking to maintain or grow their share of sales in this vital category need to pay more attention to them.
0 kommentar(er)
